“We had a script. A beautiful and emotional story that needed some masterful crafting. I had just seen Rudi’s Gillette spot and was amazed at the natural and candid narrative style. I knew immediately we needed someone of his caliber on board. I wrote to him on Facebook and he responded very quickly and this led to a collaboration on what HP considers one of its best and most emotional pieces of work in the last couple of years.”

Sainath Saraban,

Founder and CCO,

Simple Creative Inc.